I see that I’m now paying the JC Penney bill to (at their insistence) “GECRB”.  What this tortured acronym stands for is anybody’s guess.  Call me old fashioned, but when I’ve done my shopping at JC Penney, and put my purchase on a charge plate (now THERE’s an antiquated concept) emblazoned with the JC Penney name and logo, I sort of expect to write a check to JC Penney.



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