The Prom

In the 1960s, when I was but a High School pup, I went to a school dance that was a formal affair.  Actually I went to two of them on two consecutive years.  The event was called "The Prom".  


"The Prom"


When was the "The" dropped from "The Prom"?  And why?


Does this have anything at all to do with Sears dropping Roebuck?

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